Keeping in mind the sharing policy of accounts. Netflix has launched an Rs.300 subscription plan per month. This good news will brighten up your day. However, no specified information about the launch date of the new plan is introduced yet.
Rs.300 Subscription Plan:-
The streaming services made this decision to motivate the growth of the users, especially in India. This less expensive plan may, however, improve the number of subscribers. This was announced by Q2 2019 earnings call, as the idea to accelerate the growth rate of subscribers.
Though the launch date is not confirmed and neither are specifics regarding the cost of content and the devices are told. But it should be available by this quarter.
The CEO of Netflix Reed Hastings said,
“After several months of, testing, we’ve decided to roll out a lower-priced mobile screen plan in India to complement our existing plans. We believe this plan which will launch in Q3, will be an effective way to introduce a larger number of people in India to Netflix and further expand our business in the market where Pay TV APRU is low (below $5). We will continue to learn more after the launch of this plan.”
The Competitive Market:-
In India where binge-watching makes you take emergency leave from Office. Streaming services like Netflix faces huge competition regarding their plans. Hotstar which offers Hotstar VIPs at Rs. 365 per year and Hotstar Prime at just Rs. 199 per month or Rs. 999 annually. Whereas, Amazon Prime Video priced at Rs. 199 per month or Rs.999 per year for Prime subscribers. It also includes Sony Liv and Zee5. On the other hand, Netflix at present offers 3 subscription plans in India- Rs. 500( Standard streaming with one device), Rs. 650 ( High definition with two devices) and Rs. 900 (Ultra HD streaming with 4 devices).
Due to the expensive plans, Netflix lost about 130,000 subscribers in the United States. Keeping this in mind, Netflix has introduced this plan in India.
So, free your accounts from the “not sharing” policy as Rs.300 subscription plan is here.